Fresh Bakery Marketing Update October 29, 2021

Wheat Futures Soar Poor harvests in Canada have contributed to the price surge. Google Trends Review: Consumer Interest in Breakfast Category Outpaces Other Mealtimes Consumer searches for breakfast in the food and drink category have continued to outpace searches for lunch and dinner over the past twelve month and 5 year periods. Similarly searches for “breakfast…

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Fresh Bakery Marketing Update October 6, 2021

rich butter croissants close up

IDDBA COVID-19 Impact September Webinar IDDBA reports large increase in perimeter bakery sales in August compared to both August 2020 and 2019. Croissants, pastries, muffins, and more had particularly large increases. IRI Reports Soaring Croissant Sales in IDDBA Bakery Spotlight Webinar The webinar was based on IRI data about bakery, and fresh grocery. Key takeaways include: Consumers…

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Fresh Bakery Marketing Update September 9, 2021

rolls and buns on burlap and in basket with wheat

Ethical Labels and How to Boost Their Value on Packaged Foods Sweden is at the top of a new ranking compiled by research consultancy Euromonitor when it comes to the potential for using ethical labels to enhance food sales. The ranking/index – which identified the markets with the most potential for companies to communicate sustainability – was…

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