About Us

What We Sell

USFI Sales supplies the finest par baked, bake-off and thaw and sell bakery products from Europe, Canada and the U.S. including:

  • Breads
  • Croissants
  • Bagels
  • Cookies
  • Pastries
  • Pretzels
  • Pizza Crust, Flatbread and Naan
  • Rolls and Buns

Learn more about our product offerings.

assorted gourmet baked goods on wooden counter
smiling bakery associate in supermarket

Who We Serve

USFI Sales supplies the leading supermarket chains in the United States with our par baked, bake-off and thaw and sell items. Find out how we help retailers excel in bakery.


Erik Lieberman is the founder and managing member of USFI Sales, LLC. Formerly Lieberman served as vice president and chief regulatory counsel for the Food Marketing Institute and director of government affairs at the National Grocers Association. He also served as an aide to U.S. Senator Bob Graham and counsel to the U.S. House of Representatives Committee on Small Business. Erik is passionate about fine bakery products and bringing the best of bakery to the U.S market. He is a graduate of the University of Pennsylvania School of Law and the University of Florida.

picture of Erik Lieberman in front of Potomac River
clipboard with HACCP document and laptop on desk

Food Safety

Nothing is more important to USFI Sales than the safety of the food we sell to our customers. We subject all of our suppliers to a rigorous supplier food safety verification program including verifying Global Food Safety Initiative (GFSI) audits and certification are current. For our foreign suppliers we conduct a comprehensive Foreign Supplier Verification Program which meets (and generally exceeds) the requirements of the U.S. Food and Drug Administration (FDA) Foreign Supplier Verification Program Rule under the Food Safety Modernization Act (FSMA). Our food safety verification records are available for our customers to review through our customer portal.

Regulatory Compliance

Keep your QA and legal departments happy with our written guarantee provided to customers that all of our products sold meet FDA regulatory compliance standards. This provides our customers with a safe harbor under the Federal Food, Drug and Cosmetic Act (21 USC § 333(c)) which precludes FDA from imposing civil and criminal penalties on businesses and officers of such businesses for introducing adulterated or misbranded food into interstate commerce among other things.

With our in-house customs broker and compliance team we work diligently and effectively to confirm all applicable regulatory requirements are met so our customers do not bear regulatory compliance burdens. We act as the importer of record and Foreign Supplier Verification Program importer for FDA-regulated food imports.

computer keyboard compliance button
scene of Grand Tetons and Snake River


Environmental sustainability is a top priority for USFI Sales. Our business practices seek to:

  • Minimize carbon emissions by using the most carbon efficient forms of transportation, such as sea freight instead of air freight.
  • Reduce single-use plastics in our products to the greatest extent possible
  • Provide carbon offset options to customers for products purchased
  • Utilize alternatives to plastics