Fresh Bakery Marketing Update October 6, 2021

IDDBA COVID-19 Impact September Webinar

IDDBA reports large increase in perimeter bakery sales in August compared to both August 2020 and 2019. Croissants, pastries, muffins, and more had particularly large increases.

IRI Reports Soaring Croissant Sales in IDDBA Bakery Spotlight Webinar

The webinar was based on IRI data about bakery, and fresh grocery. Key takeaways include:

  • Consumers are continuing to seek out the gourmet coffee shop experience at home
  • Morning perimeter baked goods sales up 14.7% in dollars from past 26 weeks
  • Perimeter croissants sales up 19.2% in dollars from past 26 weeks
  • Croissants sales have grown 53% in the past three years
  • Chocolate filled croissant is among fastest growing segments at 145.1% sales growth from past 26 weeks

To watch the full webinar click here.

Meet Consumer Demand with Our Gourmet Croissant Offerings

We offer authentic bake-off French croissants, including 28% butter and pain au chocolat.

Our filled bake-off croissant varieties include chocolate hazelnut, almond, and raspberry.

To order or to request samples email us at

FMI Sizes Up Pandemic’s Financial Impact on Food Retailers

Consumer demand for groceries swelled by 50% last year, lifting food retailer same-store sales nearly 16% industrywide, according to new research in FMI-The Food Industry Association’s “The Food Retailing Industry Speaks 2021” report. Read more here.

Shoppers Give Thumbs-Down to Grocery Stores’ COVID-19 Efforts

Despite waning shopper concern about COVID-19, U.S. consumer confidence in grocery stores’ handling of the pandemic has plunged over the past six months, according to the latest dunnhumby Consumer Pulse Survey. Read the full article here.

Online Grocery Sales Grew in August

Online grocery sales grew to $8.6 billion in August in the U.S., a 4.7 percent increase versus a year ago, according to the Brick Meets Click/Mercatus Grocery Shopping Survey. Ship-to-home sales dropped nearly 22 percent from last year to $2 billion and the combined delivery/pickup segment grew 16 percent to $6.6 billion.

Coffee Sales Perk Up Center Store as New Routines Take Hold

As home consumption grows, grocery shoppers are spending more time and money in the coffee aisle mulling over their selections. Read more here.

Sustainability Ranks High on Consumers’ Shopping List, New Report Shows

Sustainability remains at the forefront of American consumers’ concerns, with 69% of supermarket shoppers saying they try to reduce their impact on the environment as much as possible, according to an upcoming report to be released by the Coca-Cola Retailing Research Council (CCRRC) of North America.

Foodservice Industry Continues Pandemic Recovery in August

Consumer online and physical restaurant visits in August continued to recover from last year’s steep declines, according to The NPD Group.

The market research company reports that US restaurant traffic increased by +5% over the -10% decline in August 2020 and declined by -5% compared to the pre-pandemic level in August 2019. Larger average check sizes drove a +13% increase in dollars compared to a year ago and a +3% gain in dollars over the same month two years ago.

Bagel Flavor Options are on the Rise

Read the article about the growth of flavors in the Bagel industry such as Chocolate Cake birthday party or Churro party bagels. And innovations like stuffed bagels or bagel balls.

Cargill Introduces Regenerative Agriculture Program

Cargill is enrolling farmers in a new regenerative agriculture program that pays them for improved soil health and positive environmental outcomes, including payment per tonne of carbon sequestered. Read the full article here.

COVID-19 Pandemic Lifts Average Spending Occasion

US consumers are spending more on each shopping occasion, at a physical store or through online shopping, due to the COVID-19 pandemic. According to The NPD Group, average shopping occasion spending has remained elevated at or above a $34 average in March of 2020, through July 2021. Read more here.

Clean Label Products Evolve for Health and Sustainability

Taste, nutrition and sustainability drive consumer perceptions surrounding clean label products. Over the years, the importance of sustainability and added health benefits in products all around the fresh perimeter has continued to rise, noted Soumya Nair, marketing insights director of North America for Tralee, Ireland-based Kerry Group. Read more here.

IBIE Seeks Speakers for 2022 Expo

The International Baking Industry Exposition (IBIE), North America’s largest baking industry event, is seeking speakers for IBIE 2022, scheduled for Sept. 18-21, 2022, in Las Vegas. IBIE 2022 will include a full day of education, known as IBIEducate, slated for Sept. 17. To learn about the expo click here.