Fresh Bakery Marketing Update August 27, 2021


Perkins debuts virtual bakery brand

Perkins has launched a bakery-only virtual kitchen concept, called Bakery by Perkins, after about five months of testing. The menu includes signature offerings from Perkins, like pies, cookies, Mammoth Muffins, brownies and cinnamon rolls, as well as an expanded lineup of new cakes and desserts.

Nabisco Workers Strike Over Wages, Outsourcing

Nabisco workers in five states are on strike over changes to work schedules and overtime.

Walmart kicks off delivery service for other businesses

Walmart has launched a white-label “delivery as a service” that offers its e-commerce and logistics capabilities to other businesses, including small to large retailers. Walmart GoLocal, provides API integration with the business customer’s e-commerce front end and a platform for express, scheduled and unscheduled deliveries, with the service bearing the retailer’s brand.

How Ai Drives Sustainability in Baked Goods Manufacturing

The latest Bake to the Future podcast from American Bakers Association spotlights how artificial intelligence in the manufacturing process can drive sustainability and advance business performance.

Comax Flavors explores consumer attitudes towards baked goods

Comax Flavors has released new primary research on consumers’ behavior, usage, and attitudes towards cakes, cookies, donuts, muffins, pies, cupcakes, and brownies. The study found that Americans have an affinity for sweeter things, often preferring Iced/Frosted goods when it come to cakes and cupcakes. Read the article here.

Frozen food continues to win as regions re-open, but what consumers reach for is evolving, IRI finds

Unit and dollar sales of frozen food continue to outpace those of total food and beverage as consumers first gravitated to the category during the pandemic for long-lasting options between less frequent store trips, but as mobility increases many continue to buy frozen for convenience, value and diversity, according to IRI data. Read more here.

Google Searches for “Pastry” and “Breakfast” are up

According to Google Trends searches for pastry and breakfast are up on the year.

USDA extends raw sugar import period, raises import quota

The US Department of Agriculture posted in the Aug. 24 Federal Register that it had increased the 2020-21 (fiscal year 2021) US raw sugar tariff-rate quota (TRQ) by 90,100 tonnes, raw value, (about 99,318 short tons) and had extended the period that TRQ raw sugar imports can enter the United States by one month beyond the end of the 2020-21 marketing year.

Analysts say wheat prices due for correction

Read the full article here.

Bakery Market to Accelerate at a CAGR of over 6%

The bakery market research report has been recently published by Technavio. As per this exclusive market research report, the rising prominence of in-store bakeries in supermarkets and the increasing online presence of bakery product vendors will impact the market positively during the forecast period. However, fluctuating raw material prices might hamper market growth.

For many shoppers, a return to normal has been put on hold

This FMI report shows more than half of Americans remain very or extremely concerned about COVID-19, putting a damper on back to school and the office